A potential prospect can be anywhere, from social media platforms to blog referrals, you can get leads from many unexpected places. This highlights that having a high-quality sales pipeline is critical for the long-term success of businesses. Modern solutions now provide a comprehensive lead management solution for sales managers to maximise the value of their existing leads and incoming prospects.
In today’s time, sales lead management is essential for productivity impacting the sales and marketing procedures by which it reaches the business, the increase in the customer base, and boosting the revenues. Lead refers to the audience who are potential customers.
According to the study conducted by Hubspot, it stated that Blogs are likely to drive a 13X increase in ROI. 83% of B2B marketers use content marketing as a lead generation tactic.
What exactly is Lead Management?
Lead management is identifying and capturing potential customers and tracking their activities and behaviour over time. It involves qualifying prospects based on their activities and giving constant nurturing to make them sales-ready.
What are Sales Leads?
A sales lead is the outcome of using lead qualification criteria to identify a bio who intends to take a lead from engagement to conversion. Sales lead is a part of lead management. It is a process that includes a series of methodology and best practices that are designed to generate new customers through all kinds of marketing campaigns.
Sales lead management is the process of turning sales leads into sales opportunities. They have a very important role in the growth of revenue in business. It is a form of lead management that facilitates a business connection by tying together are going advertising and responses to that advertising.
Different Workflows & Processes Under Lead Management CRM?
Management of leads is an essential process for any business. It consists of various tools that help businesses in the process of lead management. So different workflows and processes are stated below:-
Lead Management Process Journey
Lead Capture
It is the process when a user visits your website and interacts with a page purposely in a manner such as – downloading an E-Book, filling out a form, clicking a link etc and converting it into a lead.
Enrichment & Tracking of Leads
A lead enrichment process involves gathering and analyzing data about the prospect and client so that relevant and appropriate information can be obtained to improve sales.
This includes everything from the lead’s full name to their location to their job title. Once enriched, your team can route the lead to the appropriate sales rep.
Lead Qualification
The process of determining which prospects are the most likely sales targets is called lead qualification. There is no guarantee that anyone who expresses interest in a product or service will purchase it. That’s why lead qualification is a critical part of any sales strategy.
Lead Distribution
The process of distributing inbound leads to sales representatives on your team refers to lead distribution. Lead distribution is primarily aimed at reducing lead response time and ensuring that each lead is assigned to the correct sales representative.
And, lead distribution software aids this process by distributing leads based on lead routing rules
Lead Nurturing
A series of marketing and communication messages are used to develop and maintain relationships with customers throughout their journey. By providing prospects with content they need at every step of the sales funnel, lead nurturing engages them in the process, thereby earning their business in the end.
Five Benefits of the Lead Management CRM:
It is very essential to have an effective lead management system for business growth. Implementing lead management provides you with a centralised approach for managing lead information, scoring leads, maintaining communication, and even nurturing them on an ongoing basis.
With the lead management system, managing, receiving and distributing quality leads is an effective and seamless process.
Some of the benefits of the lead management tool are mentioned below –
- Monitoring sales agents become easy and efficient
- Determines Which Leads Are Ready for a Sales Process
- Keeps and nurtures leads that are not yet sales-ready
- Ensures higher-quality leads
- Provides data-driven decisions & guidance in approaching prospects during future references
- Sales lead management makes a strategy for each customer that helps in expanding your business in the right way and among targeted people.
What is the Importance of this Process?
Proper management of leads helps businesses understand which tactics are bringing in the best leads to optimize their sales strategies to be both practical and efficient.
When you don’t have a proper lead CRM in place, you risk a lower return on investment, a leaky sales funnel, and strained relationships with leads and customers.
Best Lead Personal Assistant: Toolyt Mobile CRM
Toolyt lead management software is the ideal solution for all your management of the lead process. The Toolyt mobile CRM application has the ability to allocate the leads automatically or based upon the business engine rules.
Providing the best solutions to customers, especially with the optimized lead process, Toolyt has helped many companies to overcome the headache of the lead process.
Also, with in-depth tracking, 360* customer view, and real-time visibility of leads, Toolyt mobile CRM guides you through every stage of the lead process effectively.
Book a demo now to see the instant results!
